Businesses have realized the value of Twitter and the branding power it gives to brands. Used properly it can be a great way to drive sales and leads as well. But the problem most companies face is getting followers to there Twitter account.
It is somewhat easy for popular brands, but for not so popular small businesses this can be a daunting task. To cater to this need their are special software custom built to increase Twitter followers automatically.
It is important to remember that you can do what the software does manually as well. But it is very time consuming and there are just simply too many things to do. However you need to be careful when your selecting the software as well.
Since Twitter became popular many Internet marketers have tried to game the system to there advantage. This led to tools that mass follow and stop following people. Twitter has banned these software and tool measure like limiting their API calls to stop these software from working.
The new breed of software are more complicated but they follow the Twitter guidelines. And they have allowed according to the needs of the users as well. Now you have the ability to search tweets and also the profiles of Twitter users.
You can add selected users to a white list so the automated things done by the software wont effect those users. You also have the ability to stop following users withing a give time frame so you wont look like spamming. Although not the most ethical way this is a good way to increase Twitter follower fast.
Increasing Twitter followers is just half the job done. The challenge is to keep those followers and engage them in a meaningful way. As mentioned above although you can get sales and leads from social media, successful companies use social media to improve there brand.
Engage with your users and tweet useful content that your followers would love. The buzz they create will definitely bring sales to your business.