Social Media

8 Pros and Cons of Social Media Marketing You Should Consider

Published

4 years ago

August 23, 2020

Everly

As the world is changing fast, so as the interest of the people as well. In the realm of business and marketing, our strategies and efforts to make our brand, products, and services well-known and appreciated by the people should also develop. We cannot rely on the old times on this ever-changing planet. This probably explains why people opt to use social media as an advertising platform. Care to know why?

Table of Contents

PROS

Here are some of the good things about using social media as a marketing and advertising platform. Some of which are obvious and just needed to be reiterated:

You can reach more people thru Social media

It is now a common knowledge that almost everyone in the neighborhood has at least one social media account. Especially in the Philippines – there are lots of surveys that says our country is one of the states with the highest number of Facebook users, if not the top one in Southeast Asia. In this regard, if you are planning to advertise your products and services, it will be a sure thing that you can reach more people thru social media.

Social media marketing is highly cost-effective

Unlike the traditional marketing strategies particularly print media, social media costs less. Facebook, Twitter, and Instagram registrations come for free. If you opt to use their advertising or marketing services, you will have to pay, but it is still for a lower price compared to print media. What you need to focus on is the content of your posts. Is it catchy enough? Does it contain relevant information about your brand and products?

It is easy to use

The ins and outs of social media as a marketing tool is very easy to know and use. Of course, there is still the advanced settings and tweaks, but you can Google it anyway and ask a reliable digital agency to help you with that.

If you come to think of how easy it is for us to use social media for marketing, it is almost the same with how we manage our personal accounts. But again, as mentioned, one must be creative with the content and gimmicks. Also, not to suggest that you should know when it is the best time to post marketing ads online.

You can gauge your efficiency quickly

Compared to traditional marketing platforms, it is simpler for us to gauge our efficiency in advertising online. These social media accounts can give you brief and relevant reports on how your page is going about the likes, shares, visibility on the web, and whatnot. You will be able to monitor your progress and know how you can further improve your performance. Gone with the days with tiring personal surveys just to know if your strategies are useful as you can get it done faster online.

Posting gimmicks and other marketing strategies are simpler

Having mentioned that social media accounts are easier to use and go around, posting gimmicks and other marketing strategies are also more straightforward. First off, social media is here to connect people and relate us to one another. The irony of social media is a different thing but that it is not for us to discuss in this article. Going back, since social media is here to connect us, marketing and advertising thru this platform where people talk and socialize, is also effective. Again, put more effort into the content, and you are way half there.

CONS

While it is true that social media marketing is the way to go, we cannot deny the fact that it still has its downside. Knowing the weakness of the matter is as important as knowing its strengths. Here are only a few of the cons of using social media as a marketing and advertising platform:

The attention span of people is getting shorter and shorter

Social media and Internet may have lots of users or citizens – or so we call them in general as netizens – however, we should also face the fact that some of them are inactive. Aside from that, people’s attention span is getting shorter and shorter. There is a study that reveals that sites which took more than 3 seconds to load are getting left by the netizens. People nowadays are after instant gratification.

For us to further prove this point, you also examine yourself. Do you thoroughly read whatever you see online especially in the social media? Or if you see obvious marketing ads and posts, you skip them right away and continue in scrolling thru your feed? Are you still thinking critically about what you are reading? Think again. The use of social media also has its saturation point in this sense.

The depth of interaction and relation may be shallow

Connected to the point mentioned above, people’s relation online is not as deep as what we are expecting. No matter how compelling and affective your marketing posts and advertising strategies maybe, people may only buy it only for a few minutes or a short while. It will be a challenge on how you connect to people that you barely know and don’t even interact with personally.

Competition is high

In the first place, it is already given that business and marketing is a great competition. It may be grueling and demanding, but for sure the rewards are high. Needless to say, social media marketing is just another avenue where the game is high. Not only that you are competing with other online advertising posts and gimmicks, but also with other distractions. Remember that social media is established primarily on the thought to connect people living across the globe. Some people may see online ads as annoying or a distraction.

At the end of the day, we should recognize the importance of marketing in our business and groups. Whether you do it online and in person, your content should still be the major priority. This post does not discourage you from using the traditional marketing schemes as they won’t exist this long if not for their efficiency. Nevertheless, we should keep on innovating and think of other ways to relate to our people better.

Should you have any concerns and further questions about how you can step up your game in online marketing, it is best to contact a reliable digital agency to help you deal with this challenge.

Techrr

8 Pros and Cons of Social Media Marketing You Should Consider

Social Media

8 Pros and Cons of Social Media Marketing You Should Consider

PROS

You can reach more people thru Social media

Social media marketing is highly cost-effective

It is easy to use

You can gauge your efficiency quickly

Posting gimmicks and other marketing strategies are simpler

CONS

The attention span of people is getting shorter and shorter

The depth of interaction and relation may be shallow

Competition is high

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Techrr

8 Pros and Cons of Social Media Marketing You Should Consider

PROS

You can reach more people thru Social media

Social media marketing is highly cost-effective

It is easy to use

You can gauge your efficiency quickly

Posting gimmicks and other marketing strategies are simpler

CONS

The attention span of people is getting shorter and shorter

The depth of interaction and relation may be shallow

Competition is high

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Leave a Reply

How Can You Start a Dropshipping Company in 2023?

What Is Unli Surfing and How to Get the Most Out of It?

4 Types of Software to Invest in for Business Growth

Start and Market Dropshipping Business in the USA and UK For Double Earnings

5 Common Social Engineering Attacks – How Can You Beware Of These

Facebook

Trending