SEO Archives - Techrr

5 Common SEO Mistakes Small Businesses Make

Everly — Mon, 22 Feb 2021 15:54:20 +0000

A majority of shopping experiences begin with a search engine. Despite that, a large number of small businesses have opted not to invest in search engine optimization.

According to The Manifest’s latest survey of 500 small businesses, half are not convinced that SEO is worth the effort. Unfortunately, they couldn’t be more wrong. When small businesses neglect their SEO, their online rankings begin to drop — and so do their sales.

To remain on top of the results, small businesses need to not only make the effort but also must be wary of common mistakes that companies often make.

Here are 5 mistakes companies often make and how to correct them.

1. Underestimating the competition:

Just because you might see SEO as “worth it” doesn’t mean your competition feels the same way. Just like you have to keep an eye on what your competitors are doing as far as customer service, products, and offerings, you need to know what they’re doing online. Monitor their social media activity, link-building strategies, and content marketing efforts.

2. Not thinking about mobile:

Nearly three-quarters of internet users will access the web via smartphone by 2025, according to the World Advertising Research Center. If you’re neglecting mobile SEO, not only is it poor customer experience, Google will penalize you in the rankings.

3. Neglecting internal links:

Once you’ve gotten people to your site, you want to keep them there. One strategy for doing so is to link to different pages on your website. This will keep them on the site longer — and help drive the action that you ultimately want them to take: making a purchase.

4. Not considering load speed:

How quickly your site does or does not load is not only an important part of the user experience, it also affects your site’s rankings. That’s because if your visitors come from Google, and they bounce immediately after getting to your website because it’s taking too long to load, Google will see it as a sign that something is wrong with your site.

5. Going it alone:

As a small business owner, the number of tasks on your list seemingly grows every day. Adding SEO to the list — learning it and executing it — can be a lot, and that’s okay. For some small business owners, it helps to work with a partner. It’s a smart idea to hire a Dallas SEO company that can handle the heavy SEO lifting while you take care of everything else on your list.

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What Is SEO: An Overview

Everly — Tue, 03 Nov 2020 13:40:22 +0000

What is SEO? Search Engine Optimization is an optimization technique that is used to improve the volume and quality of web traffic directed to a specific website or web page. SEO primarily targets free traffic and not paid traffic or direct traffic.

Search engine Optimization works by optimizing the page’s content and structure in order to make it easy for search engines to find your web pages. The goal of optimization is to make the site appear as relevant and helpful to the search engines, which helps it rank high in the search results.

There are different types of search engine optimization techniques, each having different methods of increasing traffic and ranking. Some of these techniques are free, while others require money to be spent on ads or pay-per-click campaigns. Some sites use both techniques, but in general, the higher a site ranks, the more traffic and the larger the chances of paying customers.

There are four main categories of search engine optimization. These categories include keyword research, article writing, link building and social media optimization. When done properly, these techniques can help your website reach the top of the search engine rankings, allowing you to reap the benefits of increased business.

Keyword research

The keyword research is the most time-consuming but necessary aspect of search engine optimization. It involves learning the keywords that will be used to rank your website among thousands of similar websites. Keyword research requires research into how other web pages rank for the keywords you are targeting.

In order to gain some insight into keyword research, look at some search engine optimization examples. You can learn about keyword research by surfing the internet and reading a number of websites about internet marketing. Alternatively, you can hire an SEO consultant to perform this research for you.

Web page design

The next important factor to consider when optimizing your web pages is how you design them. The layout of your website should reflect the keywords you have chosen. It must contain keywords that are commonly searched for by potential customers. It also needs to show up frequently in the search engine result listings. Your website’s content must also be easy to navigate and informative for customers to find.

By following these simple guidelines, you can increase your chances of success in your search engine optimization. As a small business owner, you need to understand that the key to success is traffic. The more targeted traffic your site receives, the higher up in the search engine listings it can rank. The more successful your site is for your business, the more sales it can generate.

One of the easiest ways to achieve this is through internet marketing. Internet marketing includes various techniques and tools used to attract customers to a website. Search engines are always looking for websites to index. If your website is well optimized, it will show up regularly in search results, helping your business gain more traffic.

Search engine marketing

Search engine marketing is also important for internet marketing. To get visitors to your website, you need to create links back to your website. Links to your website can help it rank higher in the search engine listings, attracting more visitors.

Link building

Link building is another way to get your site indexed by the search engines. This technique involves submitting your web page to directories, which have a reputation for showing up in search results. on the first page of search results when people search for a particular term.

SEO consultants

SEO consultants are often hired by businesses who want to increase their internet ranking. These experts are able to help their clients learn how to implement these techniques. Some SEO consultants offer online classes or workshops in the area of internet marketing and search engine optimization.

Social media marketing

Social media marketing is also an important component of internet marketing. Social media marketing is all about getting your website listed on popular social networking sites such as Facebook and Twitter. You can attract followers and customers by posting content on these websites and participating in conversations with other sites. To increase the amount of traffic to your site, post articles and videos related to your business on your site.

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What Benefits of SEO?

Everly — Sun, 01 Nov 2020 13:41:15 +0000

The biggest benefits of SEO for your business are that it drives targeted traffic to your web site. SEO leads to a better user experience by providing relevant content in a timely manner. There are several ways that you can optimize your site and increase your user experience.

This includes giving your readers with useful information, relevant photos or video for support of text or a more mobile-friendly web page configuration. When you have a well-optimized site, you will be able to use keywords that will bring in more traffic to your site. For example, if you want to bring in traffic for your medical website, you might want to focus on providing information about medical conditions. The keyword is related to what is being discussed in the article and therefore, more people are likely to see the article because they have some idea of what it is talking about.

When you choose Search Engine Optimization (SEO), you need to ensure that the content on your site is written in an informative and precise way. When a visitor goes to a site and sees that the content is not useful, it will affect their opinion and possibly even their action. Therefore, you should take time in preparing your content to avoid this type of situation.

When you optimize your web page for better SEO, you can get more backlinks that will lead to your site. A backlink is when another site points to your own site. This will increase your chances of getting more traffic and increased sales. Backlinks also make a site appear higher in the search results. In fact, more people will read your site because of the backlinks.

Search Engines have started to pay more attention to search results. They have developed algorithms that determine what web pages should be listed on the first page of search results. This makes a site more popular and therefore, more likely to draw more visitors.

When you optimize your website for SEO, you can drive more traffic to your site. This means more business for you and thus, more income for you. It is important to realize that if you do not take advantage of SEO, then the competition will and you might not be able to stay up with the trends in your industry. There are numerous websites that will not have a chance to grow because they are not optimized.

SEO is a great way to build trust and credibility with your customers and help you keep them. and their money in your hands.

If you have a website, then you should definitely consider Search Engine Optimization and take advantage of its many benefits. You will find that this is a powerful tool that will increase your earnings and help you increase your revenue.

Google AdWords is a free online advertising program. By paying a small fee, you can set up your own advertising campaigns for your site. By targeting specific keywords, you will be able to reach more people than you could otherwise.

There are many other benefits of Search Engine Optimization. One of these is that you can increase your website’s ranking by increasing its backlink count. By improving the quality of links you have, you will increase your rankings in the search engines and increase your chances of being found.

Google AdWords is an easy way to start. You will only need to register, select a domain name, enter a few text fields, and you are ready to go. Once you start advertising for your website, you will be amazed at how fast it can work. It is simple and takes very little effort.

The most important benefit of SEO is that you will be able to promote your website without spending anything. This is a very affordable method and is highly recommended by most online marketers. It is a great way to get started with no investment.

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Search Algorithm: The Magic Behind SEO

Everly — Mon, 31 Aug 2020 20:25:57 +0000

Search engine algorithm finds, ranks, and returns a relevant result for a particular set of keywords or search terms.

For a website to appear on the first page of the search engine, it must apply the strategies and techniques. Search engine optimization (SEO) are effective solutions to target searches and a complement to online marketing. SEO can breeze through target searches such as local search and media format searches (image and video). Meanwhile, SEO concerning online marketing identifies user behavior which becomes the standard of the search algorithm.

One way to sneak SEO techniques in website development is through HTML source coding. Various content is optimized to become search engine friendly. However, optimization is different from each website. Each site encounters individual problems regarding its performance in search engine results page (SERP). It’s also essential to consider the Google’s constant updates on its search algorithm. Thus, SEO techniques must adapt to the updates for the site to retain its rank.

Take the algorithm study in local searches. The goal is to come up with accurate results. When individuals and firms use SEO tactics that positively affects SERP ranking, it’s likely that page or site developers understand Google’s algorithm despite not being fully disclosed to the public. Those out of the knowledge of the public are some ways of ranking pages and sites.

Laying the Groundwork for SERP Ranking

The challenge for SEO specialists comes when they try to gain a higher ranking for keywords with tough competition. It is a simple and more convenient to obtain a high rank on keywords with low competition. The aid of search algorithm positioning enables the page to rank several times in the SERP despite having limited to no visitors.

Another SEO technique involves targeting search terms using keywords. The focus shifts from the search algorithms to the popularity of the page or website. A popular website does not only have a high ranking in SERP. It may also have a high volume of traffic. If it has a mobile site, it must be user-friendly to maintain its ranking.

Besides optimizing the site with the right keywords and relevant terms, it’s also beneficial for a page to have fresh content. Well-researched and long-form content is sure to boost rankings by improving organic visitors. Other than timeliness, the time between each post is crucial for remaining on the first page of results. Some blogs or websites publish content daily to stay ahead of their competitors.

These may sound like hard work for SEO Philippines to maintain the website or page ahead of the game. It’s important to note of the major changes in the search engines algorithm. Updates on these algorithms may penalize a site.

Penalized by Search Algorithm Change

There are four signs to determine if Google penalized your site.

Rank Demotion
Decline in Organic Traffic
Manual Rank Change
Banned by Google

A drop in SERP’s ranking is the ultimate and apparent sign of a penalty. Docking off a site from the first page results in a sudden drop in traffic. Therefore, rank demotion and organic traffic go hand in hand when it comes to a site’s ranking.

Declining ranks is not only the result of the search algorithm. It can also come from Google. A violation of the search engine’s guidelines from using black hat SEO techniques, for example, receives special treatment from Google.

The search engine may also blacklist a page or website if it employs shady activities (buying links, directory spam, and excessive keyword stuffing). Distributing a virus or malware are examples of illicit activities to avoid.

When a site is penalized, it’s traffic slowly declines and stays at a low value. Observing the behavior of the site’s traffic is helpful in gauging potential penalties. Webmaster Tools helps you diagnose problems and potential issues that need fixing.

Google algorithms are everchanging and evolving. It changes hundreds of times per year. The penalty of the site during a particular month is different from last month. That’s is why site performance varies each month. Most of all, annual results wildly varies.

For a website to appear on the first page of the SERP, it requires SEO techniques that target search algorithms. Each site will require customized solutions once Google releases an update in the future.

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Importance of Site Speed in SEO

Everly — Mon, 31 Aug 2020 19:14:05 +0000

Back when I was clueless about SEO and related matters, I use the Internet for convenience not thinking of the different factors that affect my experience. Most of us just click, search, open websites – probably the typical Internet user’s attitude.

But if we are going to dig deeper into the systems of Internet and websites – there are a lot of things that we should know about, or at least be aware of. If you are a page owner, this would be a must-read for you. We will talk about the importance of site speed in SEO or how it affects your ranking on the web.

What is site speed?

Site speed, web page loading time or page speed is all the same. They pertain to how fast or slow the site takes to load or show all its contents. Obviously, faster site speed is preferred and suggested to all page owners. There are different factors as to why some pages load slower and faster, and why it matters to SEO.

Several groups offer services to improve SEO and related services, but you need a reliable web development company to help you address the following issues:

Why some pages load slower

Unoptimized coding:

Some systems and coding take more time to load up fully. If the one that you are using is not optimized, you might be up for some trouble. Don’t forget that the website’s code is considered to be its primary structure.

Large images:

As much as we want to showcase A+ graphics and contents, these media might be causing you some massive delay in loading your website. If you will observe, downloading large files eat a lot of time and data, and so it does when it is charging from a page.

Outdated apps:

Most, if not all websites, have incorporated different third-party applications, widgets, plugins and applications for various purposes. For example, a page is for shopping, and the site has apps that will help it achieve its goal of letting the visitors conveniently view the items and buy online. Unfortunately, if the apps that you are using in your web is not updated, it will downgrade its site speed.

Slow hosting carriers:

You get to check if your service provider is the one that makes you lose the game. If all things fail, switch to different hosting service.

Site theme and design: We want to feature good stuff on our page, right? However, overly fancy themes and designs are also factors to your slowing site speed. The aesthetic appearance should not compromise the quality of your site. Do note that the more complicated your overall design is, the higher it decelerates your site speed.

How site speed is related to SEO

Aside from getting an established and reliable web development company to help you with your site speed, you should also know the reasons why this is related to SEO.

Site speed is crucial for ranking of pages

Google announced that how fast or slow your site is going to load will be part of the ranking factors. Our aim is for our web pages to be part of the first pages in the search engines or that they should surface easier. There are tons of websites online, and yours might be just a tiny dot. You need to have a faster loading time for it to have a better chance of ranking up.

It matters to your users and visitors

Internet users and page visitors tend to close the website if it takes more than 3 seconds to load, as according to a study done by Google. People nowadays want something instant and quicker than ever. If your site can’t keep up to the game, you need to contact a web development company to help you ASAP.

This will make your page and website better in different ways

Need to say less, having a faster response and loading time affects your page positively. Visitors will stay longer on your website, your page ranking has an excellent probability to rank up, and it will fulfill its purpose.

It is time to check how efficient your website is with regards to site speed. Some pages offer free checking of loading. Know yours now and contact a stable and dependable web development company to assist you with your needs.

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How SEO Experts Handle Difficult Clients

Everly — Tue, 21 Apr 2020 03:54:13 +0000

“If there’s a lot of buzz around one form of marketing, I tend to look for what makes it effective and use that information to branch into a different promotional area.” – Debra Mastaler, President, Alliance – Link

In business, handling difficult clients is inevitable. They can make or break a company’s reputation, especially when their concerns are not handled correctly. The goal of the SEO experts is to meet their client’s needs and expectations. However, even competitive businesses have also their fair share of various encounters of challenging and problematic clients. But that does not stop them from doing their business efficiently and successfully. For some, handling clients may be their worst nightmare. This can also be one of the challenges every marketer should face.

In every business, they have their own ways on how they handle their clients. The techniques of managing clients may be different depending on the circumstances. But to give you an idea, below are some common ways on how SEO experts handle clients, especially in difficult times.

1. They set limits

Keep in mind that failure to handle clients properly would mean trouble. That means, every marketer should know and understand their client’s needs to prevent any commotions. But just because you need to meet your client’s expectations, that does not mean you are also obliged to do whatever they want to you to do even if it is impossible. Remember that your SEO company also have standards or policies to consider and follow. When this happens, experts usually avoid this by setting limits and distancing themselves when necessary. Moreover, another great way to set limits is to ask the problematic client how they intend to fix the problem. They will either quiet down or redirect the conversion to another topic.

2. They rise above

Difficult clients have an irrational behavior. If you do not want to face the problem all over again, then rise yourself above them. Experts do not allow themselves to respond to their clients emotionally and get sucked into the mix. The more they give in to the problem, the harder for you to get out from it. If you want to win against those complicated clients, then you should quit trying to beat them at their own game. Again, distance yourself from them emotionally and approach them professionally instead.

3. They aware of their emotions

There are just times clients can’t contain themselves, especially when they want you to to do something yet impossible enough to get you started. As an expert, make sure to maintain an emotional distance that requires your awareness. For instance, if you think that the conversion between you and your client is already heating up, then try to keep your cool. Do not compete with their emotions. This will only lead to another heated argument. Instead, think of a way where you can come up with a better solution where both sides would benefit from it.

4. They establish boundaries

When it comes to business, never forget to set boundaries between you and your clients. Although there are clients that are friendly, you should not be carried away with their attitude. Always remind yourself that you need to approach them in a professional way. For instance, if you are working with someone closely on a project team, that does not mean that you need to have the same level of one-on-one interaction with them. Of course, you also have to think that you are transacting some business matter. It is in this way where you will be able to get things done in no time. Moreover, as an expert, you should not be afraid to buy yourself some time to do so.

5. They don’t focus on problems – only solutions

Although circumstances in business are inevitable, experts should not focus on the problems. But instead, you need to find a better way where you will be able to get solve the current problem. Keep in mind that if you focus your attention on the problems, your emotional state might get affected and you can’t think of any solutions at all. That only means, you need to distance yourself from any emotional attachment to your work. This is just to make sure to you will be able to deliver the right service to your clients.

We all do know that handling clients may be a challenge. However, if you treat them in a professional way as possible, where you can also meet their needs and expectations, then expect a loyal client in return. Of course, handling your clients properly is also an investment you can make for them to be your repeat client.

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Ultimate YouTube SEO Guide [Info Graphics]

Everly — Thu, 01 Feb 2018 16:04:28 +0000

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Doing SEO in Competitive Niches such as Financial and Escorts

Everly — Mon, 13 Jul 2015 16:51:53 +0000

If you have a web site that is in a competitive industry like finance, travel or escorts then you are going to need some SEO tips to really help you as standard SEO will not be enough for such competitive markets.

The main thing to get across is that the most important aspect of ranking a web site in a competitive niche is your link building, you need links from relevant and authoritative web sites and so web sites related to yours in content and that also have a good back link profile themselves. The relevancy is very important as that relevancy is passed along in the link and so if a web site has lots of links from financial web sites then a search engine would very likely decide that the web site is financial and so will rank better for financial terms and so this is why it is very important that you get links from relevant web sites. They must also have a good back link profile themselves though as it is the link juice that is passed in the links and so if the web site does not have many links itself then it will not have much ‘link juice’ to pass and so the links will not be worth much at all.

So if you are link building for a highly competitive market like escorts then you need these high quality links and there are some great sites where you can get them, escort SEO is so much easier when you have such links and so you should definitely check them out. No matter what niche you are in though there will very likely be specialist link building companies that can help and know the market and web sites in the niche very well and so do a fantastic job of this niche relevant link building.

Another great tip for link building is to look at the back link profile of the top ranking web sites so for example if you were targeting the phrase ‘London escorts’ then you would look at the sites that are ranking highly for that term. You simply use a tool like Ahrefs to see what links they have and which are the best and from that you can maybe get some of those links yourself.

When you are building escort or financial links you need to make sure that you are also doing it in a natural fashion and so be very careful with how quickly you build the links and the anchor text that you use in text links. If your web site already has a large number of links then it is not so important to build slowly but if your web site is quite new and you do not have many links then you need to build them gradually and so as to look natural to the search engines. Then along with some good on-page SEO and so using your keywords in all of the right places like the title and on page text you will very likely see some very high rankings.

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Better SEO – Search Engine Optimization

Everly — Thu, 14 May 2015 17:17:01 +0000

That’s essentially what most people will do for their on-page search engine optimization and essentially this will work well. However as mentioned there are ways this could be better and in some cases this kind of search engine optimization can even backfire.

For instance, if you are using keyphrases too readily then this can backfire. For instance if you were to repeat ‘children’s toothbrushes’ ten times in three sentences then this would look like spamming to Google and like cheap tactics. At the same time the content would lose any value or interest. It would be too stilted for people to read and it would sound alien or strange.

Most people then would leave the site immediately then and not want to read it and that would then mean that your traffic was no longer good quality traffic and no longer likely to convert into purchases.

At the same time Google would of course not want to refer its users to these kinds of sites as that would not provide a good experience for them. Instead they would likely penalize your site which would result in its being moved down the page or even not appear at all. A bid to do ‘more’ search engine optimization then can result in the site actually failing as a result.

Meanwhile this kind of SEO on its own does not take into account the changes to the algorithm. Part of the problem with SEO is that no one knows Google’s algorithms and they are constantly changing meaning that you can’t perfectly tailor your site to have the absolute optimum number of keyphrases, and you can’t know precisely where to include them.

However we can make educated guesses and we can try to protect ourselves against future changes to the way that Google works and its algorithms work.

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Why Keyword Research Is So Important?

Everly — Mon, 30 Mar 2015 15:11:59 +0000

Why Keyword Research Is So Important

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