SEO

Search Algorithm: The Magic Behind SEO

Published

4 years ago

September 1, 2020

Everly

Search engine algorithm finds, ranks, and returns a relevant result for a particular set of keywords or search terms.

For a website to appear on the first page of the search engine, it must apply the strategies and techniques. Search engine optimization (SEO) are effective solutions to target searches and a complement to online marketing. SEO can breeze through target searches such as local search and media format searches (image and video). Meanwhile, SEO concerning online marketing identifies user behavior which becomes the standard of the search algorithm.

One way to sneak SEO techniques in website development is through HTML source coding. Various content is optimized to become search engine friendly. However, optimization is different from each website. Each site encounters individual problems regarding its performance in search engine results page (SERP). It’s also essential to consider the Google’s constant updates on its search algorithm. Thus, SEO techniques must adapt to the updates for the site to retain its rank.

Take the algorithm study in local searches. The goal is to come up with accurate results. When individuals and firms use SEO tactics that positively affects SERP ranking, it’s likely that page or site developers understand Google’s algorithm despite not being fully disclosed to the public. Those out of the knowledge of the public are some ways of ranking pages and sites.

Table of Contents

Laying the Groundwork for SERP Ranking

The challenge for SEO specialists comes when they try to gain a higher ranking for keywords with tough competition. It is a simple and more convenient to obtain a high rank on keywords with low competition. The aid of search algorithm positioning enables the page to rank several times in the SERP despite having limited to no visitors.

Another SEO technique involves targeting search terms using keywords. The focus shifts from the search algorithms to the popularity of the page or website. A popular website does not only have a high ranking in SERP. It may also have a high volume of traffic. If it has a mobile site, it must be user-friendly to maintain its ranking.

Besides optimizing the site with the right keywords and relevant terms, it’s also beneficial for a page to have fresh content. Well-researched and long-form content is sure to boost rankings by improving organic visitors. Other than timeliness, the time between each post is crucial for remaining on the first page of results. Some blogs or websites publish content daily to stay ahead of their competitors.

These may sound like hard work for SEO Philippines to maintain the website or page ahead of the game. It’s important to note of the major changes in the search engines algorithm. Updates on these algorithms may penalize a site.

Penalized by Search Algorithm Change

There are four signs to determine if Google penalized your site.

Rank Demotion
Decline in Organic Traffic
Manual Rank Change
Banned by Google

A drop in SERP’s ranking is the ultimate and apparent sign of a penalty. Docking off a site from the first page results in a sudden drop in traffic. Therefore, rank demotion and organic traffic go hand in hand when it comes to a site’s ranking.

Declining ranks is not only the result of the search algorithm. It can also come from Google. A violation of the search engine’s guidelines from using black hat SEO techniques, for example, receives special treatment from Google.

The search engine may also blacklist a page or website if it employs shady activities (buying links, directory spam, and excessive keyword stuffing). Distributing a virus or malware are examples of illicit activities to avoid.

When a site is penalized, it’s traffic slowly declines and stays at a low value. Observing the behavior of the site’s traffic is helpful in gauging potential penalties. Webmaster Tools helps you diagnose problems and potential issues that need fixing.

Google algorithms are everchanging and evolving. It changes hundreds of times per year. The penalty of the site during a particular month is different from last month. That’s is why site performance varies each month. Most of all, annual results wildly varies.

For a website to appear on the first page of the SERP, it requires SEO techniques that target search algorithms. Each site will require customized solutions once Google releases an update in the future.